Lumeyo is a sustainable handicrafts brand that needed a complete overhaul of its digital presence to grow visibility, improve website performance, and boost sales across their online channels.
The Challenge
Low visibility, underperforming site metrics, and stagnant sales across their website and Etsy store. Lumeyo was struggling to reach and engage its target audience effectively.
The Solution
Marketing Analysis & Branding:
Conducted a marketing analysis, wrote a branding guideline, and developed a social media content calendar for consistent and effective messaging.
SEO & Website Optimization:
Conducted an SEO audit, improved keyword targeting, and optimized website speed and user experience.
Organic & Paid Content:
Combined organic content with targeted ads to maximize reach, boosting key posts to reach and engage more users.
Targeted Campaigns:
Leveraged A/B testing, audience targeting, and retargeting strategies to effectively convert viewers into loyal customers.
Performance Analysis:
Tracked key metrics, continuously refined strategies based on data insights to achieve better results.
Results
Visibility Boost:
Increased SEO score from 75 to 82 (desktop) and from 73 to 75 (mobile). Website speed improved (desktop: 30 to 89, mobile: 24 to 72).
Sales Growth:
Sales increased by 300% through optimized ad campaigns and offline sales saw a notable increase due to an enhanced brand image.
Audience Engagement:
Grew Instagram followers from 1,000 to over 2,000, and Facebook followers to 1.5K. Established a LinkedIn presence with 102 followers.
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